Shifting The Traditional Tech-Launch Narrative
Get insight into how we helped Samsung shift the typical tech launch narrative, from listing product features to allowing customers to experience their full potential.
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Samsung is one of the world’s leading electronics brands - and is known for its innovative approach to product development. During the fall of 2022, the tech giant launched its brand new Galaxy Z product line with the Flip4 and Fold4. Two revolutionising and foldable smartphones - entirely waterproof, with a pro-grade camera and an impeccably advanced software system.
In honor of this hot-of-the-shelves product line, Samsung wanted to set up an immersive event to celebrate the new product launch. The question was how the brand should go about setting up a launch event that differed from the “traditional” product rollout campaign?
Samsung Pop-Up Stockholm Centralstation © xNomad
Together with xNomad, Samsung decided to take its Galaxy Z product line on a European pop-up tour. Instead of just releasing a masterly crafted ad for the new Flip and Fold models, Samsung wanted to meet their customers in the center of retail action. Not only to display the epic new models - but to also give customers an opportunity to immerse themselves in the functionalities that the new products offer.
xNomad curated the perfect space for the Galaxy Z pop-up at Stockholms Centralstation. A location that guarantees a high footfall, no matter the time of the day. The pop-up was decked out with a treadmill, interactive displays, and a number of virtual activity stations where visitors could get a taste of all of the benefits that becoming a part of the Galaxy Z universe implies.
Samsung Galaxy Pop-Up at Stockholm Centralstation © xNomad
The Samsung Galaxy Pop-Up was a major success, and eager commuters lined up outside of the showroom to get to experience a product launch out of the ordinary.
Are you a brand looking to create a customer experience out of the ordinary? Or do you want to place your brand in the heart of retail action? xNomad’s end-to-end solution for short-term retail activations helps you in fast-tracking the process of going from idea to physical activation.
Check out our platform to find the space for your idea.