LogoLogo

AROUNDTOWN SPACES. ACTIVATED.

xNomad is Aroundtown's exclusive pop-up retail partner — turning premium European real estate into high-performing brand experiences. Berlin. Amsterdam. Zero long-term risk.

Vetements
Alexander McQueen
Samsung
l'oreal
LV

AROUNDTOWN'S PORTFOLIO. XNOMAD'S OPERATIONS.

Aroundtown owns some of Europe's most strategically located commercial real estate. xNomad activates it — handling every detail of pop-up retail so brands can move fast and properties generate returns without long vacancy cycles.

Operational Expertise

  • Real Estate
  • Design & Development
  • Merchandising

Data-Driven Decisions

  • Shopper traffic and profiles
  • Customer and category insights
  • Demand data

Flexible Growth

  • Shorter commitments
  • Highly desired locations
  • Relocation opportunities

Scale Advantages

  • Shared costs across stores
  • Clienteling
  • Hyper-local community building

Aroundtown portfolio — Amsterdam

Premium retail space in one of Europe's busiest tourist and consumer markets. High footfall, high intent — ideal for brand launches, seasonal campaigns, and flagship experiences.

Aroundtown portfolio — Berlin

Premium locations across Berlin's most sought-after retail corridors — from Kurfürstendamm to Karl-Liebknecht-Straße. Available now for pop-up activation from 1 day to 12 months.

SPACE IS READY. ARE YOU?

Why Aroundtown × xNomad Works

Vacancy becomes revenue

Short-term retail activation keeps Aroundtown's spaces generating income between long-term anchor tenants — with zero fit-out risk, no long leases, and fully managed operations from day one.

The brands come to us

xNomad's network of 5,000+ brands — from global fashion houses to fast-scaling DTC labels — are actively looking for prime European retail space. Aroundtown's portfolio is exactly what they want.

End-to-end management

xNomad handles all brand communications, contracts, onboarding, and in-store operations. Aroundtown's team has one point of contact — and full visibility on every activation.

NB
NAKD
ONE PLUS
pop mart
chimi

YOUR NEXT POP-UP STARTS HERE.

From a weekend activation to a 3-month flagship — tell us what you're planning and we'll match you with the right Aroundtown space in Berlin or Amsterdam.